Social Media Week – 5 Kommunikationsforum Social Media 08

admin — Wed, 16 Nov 2011 12:15:29 +0000

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This Week In Social Media – Simon Mainwaring on This Week in Social Media–Live Pilot

admin — Tue, 06 Sep 2011 16:29:54 +0000

0:00-1:00 We’re here today on the This Week in Social Media pilot episode! 1:00-1:45 My guest today is Simon Mainwaring of We First (wefirstbranding.com). 1:45-3:00 Tell us about your recent work with charitable organizations and how that shifted your thoughts on branding, Simon. 3:00-4:00 So far big businesses haven’t done spectacularly well, have they? Are there any examples of companies really doing a great job in social media? 4:45-9:00 Are there any examples of companies who were lagging behind and are now struggling to catch up? 9:00-10:30 So if you attempt to control the conversation too much, you’re inevitably going to get backlash, right? 10:30-12:30 When you say the company needs to become human, you mean that there’s no single individual behind the brand? Is that a big shift for some companies? 12:30-13:30 It’s interesting that companies are now hiring Chief Listening Officers, just to make sure the customers are being heard. 13:30-17:45 You bring up the notion of trust a lot in your book. I think this stems from a brand’s desire to over-control the message. What are your thoughts? 17:45-19:30 So one message to brands is that you have to participate or your voice will be lost, right? 19:30-20:15 We’re taking a look at the top trends on Twitter this week–the Jersey Shore, Justin Bieber and Harry Potter all made the list. 20:15-21:15 How does a big brand work itself into these conversations? 21:15-23:30 Simon talks about how Mountain Dew crowd-sourced the …

Social Media Week: Social Media Marketing – Die neuen Spielregeln des Social Web

admin — Sat, 06 Mar 2010 17:15:00 +0000

Image taken on 2010-02-03 16:51:53 by FrÃ¤ulein Schiller.

Scherpenzeel Media Foundation » Week

Social Media Week – 5 Kommunikationsforum Social Media 08

This Week In Social Media – Simon Mainwaring on This Week in Social Media–Live Pilot

Social Media Week: Social Media Marketing – Die neuen Spielregeln des Social Web