Scherpenzeel Media Foundation

0:00-1:00 We’re here today on the This Week in Social Media pilot episode! 1:00-1:45 My guest today is Simon Mainwaring of We First (wefirstbranding.com). 1:45-3:00 Tell us about your recent work with charitable organizations and how that shifted your thoughts on branding, Simon. 3:00-4:00 So far big businesses haven’t done spectacularly well, have they? Are there any examples of companies really doing a great job in social media? 4:45-9:00 Are there any examples of companies who were lagging behind and are now struggling to catch up? 9:00-10:30 So if you attempt to control the conversation too much, you’re inevitably going to get backlash, right? 10:30-12:30 When you say the company needs to become human, you mean that there’s no single individual behind the brand? Is that a big shift for some companies? 12:30-13:30 It’s interesting that companies are now hiring Chief Listening Officers, just to make sure the customers are being heard. 13:30-17:45 You bring up the notion of trust a lot in your book. I think this stems from a brand’s desire to over-control the message. What are your thoughts? 17:45-19:30 So one message to brands is that you have to participate or your voice will be lost, right? 19:30-20:15 We’re taking a look at the top trends on Twitter this week–the Jersey Shore, Justin Bieber and Harry Potter all made the list. 20:15-21:15 How does a big brand work itself into these conversations? 21:15-23:30 Simon talks about how Mountain Dew crowd-sourced the …