Scherpenzeel Media Foundation

Sociology – the study of human social behavior, including the study of the origins, organization, institutions and the development of human society.

About a year ago, I wrote an article entitled “Sociology and Social Media is not the technology. The recognition of individuals against the tools of today is more critical than ever. While still not necessarily incorporated in many of the words work shared by his colleagues in the social media marketing. less talk, more learning and action are required. There is no shortage of people who understand today’s existing and emerging social and tools, to use as a mechanism to “engage” in “conversations.” Participation is after all marketing? We passed it. Reports, fair and mutually beneficial relationship based on market participation.

However, many experts in social media have alleged only engaged in cultural voyeurism at best. They look away and runs along the perimeter of the online business, without becoming a true member of any society. This means, do not really understand what, where, either because they are “participants” to jump just because they have something to say and have access to tools that are at stake. Unfortunately, this is an enhanced representation of social media marketing landscape and it’s time to step back and study the sociology of social media in order to keep intact and unaltered from the outside community.

The future of communication requires consideration of sociological principles in which the media of social marketing of chemistry. This is one of the most important points where we just have to stop and think about things. As in all marketing campaigns more effective to start with listening, reading, watching and observing. In the world of social media, this is not an option. And employees of Sociology and the study of people and cultures online, even before thinking of them participate in conversations.

Once again, the media is about sociology, not technology. These are people and cultures that make your online community.

Social Media is, we are reminded to “listen” is the key to compromise. In sociology, this is called observation. Looking directly or virtually, to become social scientists Feedback intelligence and understanding of the marketing cycle.

Two types of observations are:

 

Most social media marketing initiatives I’ve seen (if I was asked to evaluate a company specifically programmed or just see a very public campaign as a student) did not respect much more than “the latest and greatest” tools that can be put in front of asset bubbles and social networks and communities.

 

This is equivalent to camp near a village, because you have the tools to make the people and wait to be integrated into their society. Just do not work that way.

Sociology provides an understanding of how the social forces of attitudes and behaviors. Sociologists study society and social action by examining the groups and social institutions, people trained. In social media, these communities as social networks and community groups within them. People form associations, friendships and alliances around content, objects, products, services and ideas. How do they communicate is simply subject to the tools and networks that people adopt under the influence of their social graph – and culture inside.

Sociologists also study the social interactions of individuals and groups, determine the origin and growth of social processes, and analyze the influence of group activities to individual members and vice versa.

The primary goal of sociological research is to understand the social world in its many forms. Social Media and marketing in general, did not qualify for intelligence. And at least it eliminates the risk of “marketing” people and instead, of course, a more honest, intelligent, and informative approach.

Quantitative and qualitative methods are two main types of sociological research. quantitative methods, such as social statistics or network analysis to study the structure of a social process or describe patterns in social relations. Qualitative methods, including structured interviews, group discussions and ethnographic methods, reveal social processes.

Social Media is much more user-generated content. And “by the communities in which they communicate and congregate. Create, share and discover new content without our help at this time. Cultures are networking online around online and using social tools to learn all days to stay connected. And the companies that host these conversations and help cultivate a strong, firm and community for the most ruthless and culture. As described by Shel Israel, people are populating the field.

The technology is just that, technology. The tools will change. The networks will evolve. Media content delivery grow. The tools will change, but in most cases, people do not. It starts with intent and awareness of the community you want to achieve, are not “public.” You just can not get answers or make a meaningful program of social media through cultural voyeurism.

Social media marketing requires observation, which will determine its intervention strategy. It starts with the combined use of traditional and social tools to discover, listen, learn and work directly with clients to contribute non-market, but rather help them make decisions and do things they could not or did not know what to do before. And most importantly, lessons learned in the field should in turn be fed into the marketing department to create and execute more intelligent, experienced, and real world initiatives across all forms of marketing, public relations, sales and advertising.

Reading, Transforming evangelists users: The art of listening and engagement, to learn more about how to listen and observe. Social Media Marketing Today said that conversations are markets and markets are conversations. This is the basis for conversational marketing. But what does that really mean? Instead, let’s look at it this way.

Conversations feeding communities and communities are markets for relationships. Relationships are the new currency in social media, and as we all know, relationships need cultivation and value of both sides in order to become something of value. In this world, participation is a privilege. Trust and loyalty are the rewards.