Scherpenzeel Media Foundation

Robert Tercek sits down with Goodreads CEO Otis Chandler and Rex Pickett, author of the novel “Sideways,” to talk about the profound effect that social media has had on the publishing industry. From the changes in media consumption to the drastic shift towards self-publishing and self-promotion, there has never been a greater period of flux. Joining them is AJ Walkley, a young author who is “in the trenches” of this new movement. Timecodes: 00:30 Introductions to social reading and Otis Chandler 1:00 The mission of Goodreads 2:40 How does Goodreads leverage social media? 4:35 The difference between a Goodreads review and an Amazon review 6:44 Author Profiles 7:20 the perils of ‘Contact Me’ 8:15 Introducing AJ Walkley 8:54 Introducing Rex Pickett 9:50 Rex on leaving traditional publishing 11:00 Rex on self- publishing his second novel, Vertical 12:15 The struggles of marketing Sideways 13:48 Rex on how the publishing industry is mired in the 20th century 14:14 Otis on how writing the book is barely half the battle 14:40 Digital media has shifted the job of the author 15:30 Rob on how traditional publishers are unequipped to market books in a modern media arena 16:50 Alison on the experiences of aspiring authors 18:10 The good news is that the Internet gives everybody a voice; the bad news is that the Internet gives everybody a voice. 20:10 Otis on why traditional publishers are unable to scale 25:05 Social media is all about feedback 26:25 We don’t start with the content …