- ISBN13: 9780470289341
- Condition: New
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Product Description
Learn how easy it is for your market to get your message Nowadays, if you’re not tweeting, Facebooking, or blogging, what are you doing? Everyone has a Twitter account, a Facebook page, or a blog—even celebrities! With the popularity of social networking comes the need to learn about social media marketing. Social media marketing is a cheaper and highly effective way to spread up-to-the-minute news; an easy, inexpensive way to enlarge your audience… More >>
I liked this book and found it very stimulating and practical. It has some clever ideas, introduces a clear framework for understanding and social media marketing approach and then explains how the market specifications for each of the platforms of social media, while recognizing that this is part marketing puzzle is not all. It really looks like a one stop shop “in terms of coverage of more strategic concepts (including mobile media) and the practicalities of what can” buy “and” win “all the social web. I definitely recommend this book to read. His thinking, hype and specific concrete actions without a guide. The author obviously has extensive experience in this field and it shows.
Rating: 5 / 5
A great resource for marketers seeking to integrate the social strategies and tactics, but do not know where to start. It covers a wide range of topics that makes it useful for those who need advice and best practices, regardless of industry or market size. Shiv Well done!
Rating: 5 / 5
“Social Media Marketing for Dummies” is the perfect antidote to any vendor who fears that “social will” is something that only consumers do. After reading this book you’ll see why small and large companies have every reason to embrace social world, too, provided they are willing to develop a more authentic and social voice become more responsive to consumers. In the tradition of the “For Dummies” series, Shiv Singh’s book gives a gentle nudge to marketing in the social world, with some practical advice on topics ranging from how to start a social campaign to implement the metrics. By the way, “title” For Dummies is inappropriate. Shiv ideas are very applicable to the experts, too, an example is The chapter on the construction of a social influence mobile marketing campaign. I work closely with Shiv at Razorfish and chance to enjoy the benefit of their ideas all the time.
Rating: 5 / 5
This is a great read, covering both the fundamentals and advanced elements of social media marketing. Its depth academic, practical and hands on understanding is unmatched. If you want to find digital properties, you must master it.
Rating: 5 / 5
This would be a great book if I was new to Facebook or Twitter. Most of the information I already knew, but he has some great points.
Rating: 3 / 5