Internet is changing and the changes are occurring rapidly. Fortunately, the changes are in favor of entrepreneurs, small businesses, authors and small publishers. Welcome to Web 2. 0 and the mass media.
Understand and use these new tools and technologies is essential to establish a dynamic presence and really connected web. The beauty of Web 2. 0 is to be led by people who use it. Unlike today’s Internet, 2, Web. 0 is based more on a site’s popularity among the masses. The integration of optimization of social media, along with search engine optimization allows anyone to create a real web optimized presenceespecially if accompanied by a significant message.
The tools available to perform this optimization are many, but can seem overwhelming. However, once you have a general knowledge, it is easy to select the tools and technologies to catalyze the large amount of web traffic.
According to Wikipedia, the Web 2. 0 “refers to a perceived second generation of web-based communities and hosted servicessuch as social networking sites, wikis and folksonomieswhich to facilitate collaboration and sharing among users.” On the other hand, Wikipedia defines social media as “online technologies, and practices that people use to share opinions, ideas, experiences and perspectives. The social media sites typically use technologies such as blogs, forums, podcasts, wikis and blogs for users to interact. “Therefore, the Web 2. 0 and optimization of social media, it is necessary to optimize their Internet presence of three general forms: interactivity, participation and collaboration.
Interactivity
The basic premise of social media is that information (media) will be interactive for users. Social, in short, interactive media and interactivity can be achieved in many ways, if it is to allow readers to comment or share content, subscribe to it so that they have, or display the content on your site .
To make online content more interactive, Web 2. 0 and the users of social media can implement these tools and technologies:
Blogs using WordPress or Typepad
* Department of RSS (Feedburner for more information on RSS)
* Podcasting and Vidcasting
* Wiki
* Social Media News (print) Print
* Issue of Social Media
* Picture snapshots as tools
Sharing
Participation in the “live” means that Web content is offered to others through blogs and rates of community media, coding of the interesting sites in social bookmarking sites, or through the development of applets or widgets and mash-ups.
Remember: Everything that can be sent to a web site will have some type of community media “in which to share.
To begin to “share the live web content, Internet users can:
* Includes your blogs, podcasts, or Vidcast with directories like Technorati, Google Blog Search, Podcasts. com or BlogPulse
* Label your favorite blogs and Web sites in social bookmarking sites Technorati and the like. Icio. us
* Share tags in the Community and the media like Flickr and YouTube Media
* Use tools such as collage or webcasting or SplashCast media blogTV
* Create and distribute widgets and mash-ups with services like Widgetbox, OpenSocial, or Yahoo Pipes.
Collaboration
Web 2. 0 and the users of social media must be willing to give back. This can be regularly comment on the content of other, union and contribute to a social networking site, which contributes to many news sites of origin, or to become an avatar in a virtual reality.
In particular, some of these initiatives may include:
* In commenting on the blogs of others (by co. Mments be a good way to keep track of them)
* Contribute to local fans as a news aggregator Reddit, Digg, or Fark
* Create profiles on social networking sites like LinkedIn or professional, MySpace, Facebook or
* Participation in microblogs like Twitter or Jaiku
* Day events such as the hectic social calendar. com, or imminent. org
* Becoming an avatar in a virtual world like Second Life or
* Participation in community forums or a Yahoo, a Google group, or start their own use of services such as Ning.
Participate in the new live Web is ultimately about connecting with people. Some companies common mistake is to apply the old methods, these new tools. It’s been disastrous for many of them. With a real message and conversation and the general understanding of the new social media tools and technology, anyone can participate in the new Internet and find great benefit from their efforts!
Tags: Achieve, Media, Optimization, Social, Tools