Archive for June, 2010

The Social Media Guru

Sunday, June 27th, 2010


Sit on my Facebook and I’ll whack you up the Twitter. Financially. Update: Thanks for all the comments on this, folks. A lot of people claim that they know this guy. There is no actual guy, hes an amalgam of a hundred different half-assed guru-wannabes Ive encountered online and in real life. For every one good guy, there seems to be ten cowboys. I found the tools for this post here: (duckrabbit.info so if you havent already followed the duckrabbit crowd, do. Enjoy playing with xtranormal.com its a cracking little tool.. Markham Nolan Freelance Journalist www.twitter.com/markhamnolan www.expad.ie

Social Media Strategy Framework

Sunday, June 20th, 2010

Social Media

Image taken on 2009-10-25 21:15:36 by Intersection Consulting.

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Thursday, June 17th, 2010

  • ISBN13: 9780470499313
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of th… More >>

Inbound Marketing: Get Found Using Google, Social Media, and Blogs

Social Media Marketing Success – Three Steps on How to Maximize Your Efforts

Thursday, June 10th, 2010

Social Media.
Social Media Marketing.
These two things has been written and talked much of the last two years. But believe it or not, a lot of small businesses or home businesses are using this powerful business and marketing “Zone” yet. Many people, because it is on the Internet, to avoid like the plague.
“I’m not a geek” people tell me. Well, “the media ungeeked geek for many small business owners and home and social fact, a way of
But there are exceptions.
I spoke with the owner of a business and other day made the comment, do not go to such sites. I have no time to do this as my business is struggling and I have to go get more customers.
That says it all.
This shows a complete lack of understanding of what social media / web 2. 0 is real and what you can do to the business of small and medium business at home, even locally. If people really “Got It” social media marketing will be developed for the area of social media and stay there.
There are a lot of talk that is not “proven” because it is too new and the jury is still out of it is a vital process of marketing.
I totally agree. social media marketing is paving the way forward for those who through a forest that has never been explored, and not on foot. People like evidence. People like the results. But social media marketing is going to create the way the birth of new millionaires with business people who do “get” the Web 2. 0 world. It is so difficult to understand.
If you can send an e-mail, you can “do” social media marketing. You can master Twitter, Facebook, MySpace, blogs, wikis, podcasts, article marketing, and all other parts of the new media, if you can send an e-mail. Yes, there is a learning curve, and yes, it takes a little effort “, but what does not work? We have expanded our business tremendously with the tactics of social media, and every day we wake up with dozens of new customers potential for our training and consulting in our inbox. How would like this to happen to you?
It’s possible. You can tap an endless pool of contacts that will only continue to rise, if you decide to go in the area of Social Media. And we are happy to teach how to make the maximum possible success with his commitment to social media.
All you have to do is make a decision that will take time and study and learn a bit of social media “at a time, and learn the culture and processes of each site.
Here are 7 websites that you need to register to begin the media if you have a small business or home. Does any “help” or a video tutorial on how to use properly, and then there is a wealth of information on the web and “how”:
1) http://www. facebook. com
2) http://www. twitter. com
3) http://www. Mashable. com (a great website for learning generic social media).
4) http://www. StumbleUpon. com
5) http://www. digg. com
6) http://www. youtube. com
7) http://www. socialmediatrainingnetwork. is “(a great site for social learning social media tactics for home and small business / o).
And then do three things after learning how the site works:
1) Connect.
2) comfortable.
3) building.
1) Connect.
The most important thing to do is connect with people on these sites and become a friend with them. Most of these sites have a process of friendship with people. Keep your process. Sounds easy enough? But there is a kind of friend that we teach that we should be. A friend, “he added. This is simply a friend that adds to people’s lives, not take.
In the social media scene, many people are trying to add, improve, strengthen and expand part of your life. You must help make the connection with them and show them the new information on what you do, what you do and how they can help and change for the better. It should never be a selling point, but simply the information they have enough impact that might want to stay in touch with you that in their lives.
If you are a real estate agent, giving them information about the 5 biggest mistakes made when purchasing a home. If you are a CPA, give them some information on the three biggest mistakes made in tax returns. Whether you are in skin care, giving them the 7 best ways to maintain healthy skin. You get the idea. You can find this information across the web. Just send the Web address (URL) of the article or blog post with a brief note saying that he thought of them when they encountered it.
We call it “Connecting Marketing” and it works when you allow the ‘.
Contact -> connect with their targets -> then connecting them to valuable information that will help them achieve. So most people then get in touch with your interest and be willing to help with it.
2) comfortable.
You must make people in the social media sites like you.
How?
Talk about them and how you can help them achieve their goals and dreams, and what you do, or what you know. We call it “Comfortable Conversation (TM).” Consideration must be online “conversations” with people and feel comfortable with you and comfortable stay in touch with you. To do this, talking about what matters, and then show you are serious about added value to their lives.
It ’s all about value of social media. People expect value for their messages and communication, and if you give them things that will help them in their efforts (blog entry in its industry, articles on doing what they do best, etc) is comfortable with you, and also help in efforts to SU. They will move quickly if you practice with a focus on social media efforts.
3) building.
Simply put, social media marketing, you must build a bridge between you and the person who eventually leads online and on your phone.
This is the secret of successful social media advertising. We call it the “TIO Factor.” Take It Online and let you start customizing.
It connects with the person in person, at least in voice.
Are you comfortable with you for your interest to help achieve its objectives.
Now we must build a road that allows us to say: “What is your phone number? I’d like to talk with you for your truth.” Then just that. It may take several days or a couple of weeks. But if you could take 10 new customers with this conversation would be worth?
Absolutely. And how did you do?
Ahhh – This is another article on Social Media Marketing Success.
blessings. . . doug

Have You Considered How You Will Position Yourself In Social Media?

Sunday, June 6th, 2010

If you dive into social media without making a plan, you’ll make more mistakes than you need to. After all, you don’t want to go through a social media identity crisis in front of all the world to see. Before any social media marketing campaign, and online presence, is launched, you need to decide what it is you want to project. How will you position yourself? What is it that you want to say? Who is the audience that you’re trying to reach? Since social media functions at its best when used to create relationships, think about the community that you want to engage, and how you want to present yourself to that community, before you jump in. Now this is NOT license to take 6 months to get involved with social media. Honestly, with the pace this is all moving, the rules will have all changed again in 6 months! But it does make sense to take some time to plan out who it is you’re trying to reach and how you want them to perceive you. When I began my journey into social media, I had some very clear objectives. I wanted to connect with direct sellers and direct selling executives, and provide a forum for the discussion of how to integrate social media marketing into the direct sales industry. I believe that social media will revolutionize the way that direct sellers do business, and I want to have a voice in the conversation. Knowing that, I created a social media strategy that took advantage of social media tools to reach the people I wanted to reach, and made an effort to provide useful information to these people. So here’s how I did it. 1. I was already on Facebook. I had built a group of friends, colleagues, etc. , and once in a while I posted status updates and notes about my business. Most of the time, however, I just engaged the community through the sharing of information, pictures, etc, developing relationships and reigniting old connections. 2. On Facebook, I also set up a fan page for my business, set up and publicized an application where users could send virtual gifts of our products to one another, and created “flair” with our company logo that I sent out to friends. We publicized opportunity calls through our fan page, and highlighted our charitable work here too. I taught our distributors how to use these tools to build their businesses. 3. I began checking Google Analytics for the traffic our company website received from Facebook. We are able to see where web traffic is coming from, and to see how long those visits last, what pages they are looking at, etc. As I’ve mentioned before, Facebook began to consistently rank among the top 5 referrers to our website, with a visit length of 3-5 times the length of any other referrer. The pages that were most visited were our product and opportunity pages. 4. I enhanced my professional profile on LinkedIn, since I was going to begin actively using it. I joined groups on LinkedIn that were relevant to my industry. 5. In January 2009, I began this blog. I researched on the web the discussions going on about social media and direct sales (there isn’t much, unfortunately) and began to add my voice to the discussion. I published all posts to my LinkedIn profile, to my Facebook profile, and to LinkedIn groups that I had joined that were relevant to the direct sales industry. People began commenting on my blog posts, as well as in the LinkedIn groups. I have tried to personally respond to all commentors, in order to continue to develop the relationship. 6. I joined Twitter, and began to try to figure out the tool. I observed more than I posted at first, in order to understand the cadence and the unspoken rules, and slowly began to add to the discussion. I searched for direct sellers and began following them. Many began following me back. I also began to follow giants in the social media world, so I could learn from them. All the while, I tried to add my thoughts about direct selling and social media, as well as helping out people in any ways I could, with all of my knowledge, whether related to direct sales/social media or not. I quickly learned that even with the little I know, I know more than some others about certain things, and so I am generous in my sharing of information. I also take the time to read the profiles and personally respond to those people that begin to follow me. It helps me to better understand what will help my followers. As a result of this strategy, I have had the great pleasure of connecting with many well-respected leaders in my field, and have helped many people with their businesses. I am learning a GREAT deal, and believe that I am helping to lead my industry into its future with social media marketing. For me, this is greatly satisfying. I share this strategy with you today because I think it’s important to really think through what you want to project, in order to make the most effective use of social media tools. I am learning everyday how to do this better, and I think that the leaders in social media marketing are constant students. Social media is a great big networking pool, and when you jump in with just a little bit of preparation, you will develop relationships that are beneficial, and that enable a flow of information that positions you as a giver as well as a receiver. Has this post helped you? I would love to hear how it has, and also how you have crafted your own social media strategy. Let’s learn from each other!For more articles on this and other topics related to social media marketing and direct sales, visit my blog at http://liajen. wordpress. com.

3 Most Wanted Tips For Effective Social Media Marketing

Thursday, June 3rd, 2010

Social media marketing is the very effective tool for marketing your products. There is no other alternative marketing strategy for social media marketing. Hence social media marketing is indispensable for any online business. Social media marketing needs a different approach when compared to the other online marketing strategies. For a social media marketing campaign to be successful, it is very much important to understand the tactics that work better. This article is all about the effective social media marketing tips. 1. Creating unique profiles in Social NetworksSocial networking sites like myspace and facebook have great importance in business promotion. This part of social media marketing can get lots of traffic to your website along with building credibility among people worldwide. The social networks are now crowded with the online marketers and hence it is important to highlight your profile in the crowd. Though there are lots of customization options available in the social networking sites itself, it is always good to get some professional help for advanced customization. These social media marketing professionals will be able to provide you will very unique profiles which will get noticed by the social media crowd immediately. 2. Don’t try to sell anything in the Social NetworksMany social media marketers just advertise their products through their social media profiles. This is a wrong move. Social networks are for connecting to people and not for advertising the products, Hence your main motive in the social networks should be to connect to as many people as possible. The traffic to your website and the credibility to your services/ products will eventually increase as your networks grow. 3. Don’t leave any social media profiles unattendedActive participation is a basic necessity of any social media marketing campaign. Just creating some profiles in a handful of social media sites doesn’t do any good. You should post some content to the social media profiles frequently and make them look lively. Always remember the fact that Google crawls the profiles that are frequently updated. Moreover, the visitors of your profile will love to see many updates. You should also involve in activities like participating in polls, posting in forums, making comments and connecting with the people of similar interest. Social Media marketing is a time consuming process and for the moment of truth it is really worth the time you spend. If you don’t have enough time for social media marketing in your tight schedule, there are professional social media marketers who are ready to help you. To the added advantage, these professional social media marketers can analyze your website and create the best marketing strategy. By paying them a nominal fee, you can just sit back and relax, watching your network grow along with the web traffic and business.